Hulu Growth Will Continue
TechCrunch recently reported how Hulu’s growth dropped considerably in April. Despite this, there are a few reasons why I believe growth (in overall streams) will pick back up and potentially accelerate:
1. April is a weak month for TV. May is a larger month due to the number of season finales.
2. ABC / Disney content is being added, but not yet embedded into the site. Users are forced to leave the Hulu site and access shows like Lost via abc.com.
3. Hulu Desktop has been released. The only problem is that comScore will be unable to track viewers usage via desktop applications.
If and when growth does slow, I expect the studios to open episodes up for longer periods. Secondly, better movies will be provided for viewing.
1. April is a weak month for TV. May is a larger month due to the number of season finales.
2. ABC / Disney content is being added, but not yet embedded into the site. Users are forced to leave the Hulu site and access shows like Lost via abc.com.
3. Hulu Desktop has been released. The only problem is that comScore will be unable to track viewers usage via desktop applications.
If and when growth does slow, I expect the studios to open episodes up for longer periods. Secondly, better movies will be provided for viewing.
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