Mike Arrington of Techcrunch points out why competition in search is increasingly important: better search comes through competition and innovation and the effective allocation of billions in revenues to the ecommerce community.
Search is important because it is the starting point for most commercial intentions on the Internet. As I wrote earlier this week, 68% of online purchases begin at a search engine or shopping comparison site. That drives revenue, and a lot of it. About 40%, or $16 billion, of the $40 billion collected in online advertising comes from search. And 80% of that $16 billion comes from commerce related searches. |
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